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- ECTS Credit Allocation
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- Degree Programs
- Fashion and Textile Design
- Qualification Awarded
- Level of Qualification
- Specific Admission Requirements
- Qualification Requirements and Regulations
- Recognition of Prior Learning
- Profile of the Program
- Program Outcomes
- Course & Program Outcomes Matrix
- Occupational Profiles of Graduates
- Access to Further Studies
- Program Structure
- Course Structure Diagram with Credits
- Exam Regulations & Assessment & Grading
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11111
COURSE INTRODUCTION AND APPLICATION INFORMATION
mt.fadf.ieu.edu.tr
| Course Name | |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| Fall/Spring |
| Prerequisites | None | |||||
| Course Language | ||||||
| Course Type | Elective | |||||
| Course Level | - | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionQ&A | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description |
|
| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | X | |
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Required Materials |
| 1 | Introduction to the course / General introduction to Global Brand Communication | Tony Yeshin, Advertising, Thomson Learning, 2006. Michael R. Solomon, Nancy J. Rabolt, Consumer Behavior, Prentice Hall, 2004. David A. Aaker, Damien McLoughlin, Strategic Market Management: European Edition, John Wiley&Sons Ltd, 2007. David Ogilvy, Ogilvy On Advertising, Prion, republished, 2007. |
| 2 | The importance of branding, The Fashion Brand | Tony Yeshin, Advertising, Thomson Learning, 2006. Michael R. Solomon, Nancy J. Rabolt, Consumer Behavior, Prentice Hall, 2004. David A. Aaker, Damien McLoughlin, Strategic Market Management: European Edition, John Wiley&Sons Ltd, 2007. David Ogilvy, Ogilvy On Advertising, Prion, republished, 2007. |
| 3 | Fashion Brand Communication, General introduction to Fashion Marketing & Advertising | Tony Yeshin, Advertising, Thomson Learning, 2006. Michael R. Solomon, Nancy J. Rabolt, Consumer Behavior, Prentice Hall, 2004. David A. Aaker, Damien McLoughlin, Strategic Market Management: European Edition, John Wiley&Sons Ltd, 2007. David Ogilvy, Ogilvy On Advertising, Prion, republished, 2007. Kerry Taylor, Vintage Fashion&Couture from Poiret to McQueen, Mitchell Beazley, 2013. Fashion Magazines; Vogue, Glamour, Instyle, Elle (Turkish&Global Editions) Digital Editions of Fashion Magazines; www.vogue.com.tr,www.vogue.com, www.elle.com.tr,www.elle.com, www.glamourmagazine.co.uk, www.glamour.com BOF: www.businessoffashion.com |
| 4 | Fashion Advertising & Fashion communications on media | Tony Yeshin, Advertising, Thomson Learning, 2006. Michael R. Solomon, Nancy J. Rabolt, Consumer Behavior, Prentice Hall, 2004. David A. Aaker, Damien McLoughlin, Strategic Market Management: European Edition, John Wiley&Sons Ltd, 2007. David Ogilvy, Ogilvy On Advertising, Prion, republished, 2007. Kerry Taylor, Vintage Fashion&Couture from Poiret to McQueen, Mitchell Beazley, 2013. Fashion Magazines; Vogue, Glamour, Instyle, Elle (Turkish&Global Editions) Digital Editions of Fashion Magazines; www.vogue.com.tr,www.vogue.com, www.elle.com.tr,www.elle.com, www.glamourmagazine.co.uk, www.glamour.com BOF: www.businessoffashion.com |
| 5 | Digitalization of fashion communication | Tony Yeshin, Advertising, Thomson Learning, 2006. Michael R. Solomon, Nancy J. Rabolt, Consumer Behavior, Prentice Hall, 2004. David A. Aaker, Damien McLoughlin, Strategic Market Management: European Edition, John Wiley&Sons Ltd, 2007. David Ogilvy, Ogilvy On Advertising, Prion, republished, 2007. Kerry Taylor, Vintage Fashion&Couture from Poiret to McQueen, Mitchell Beazley, 2013. Fashion Magazines; Vogue, Glamour, Instyle, Elle (Turkish&Global Editions) Digital Editions of Fashion Magazines; www.vogue.com.tr,www.vogue.com, www.elle.com.tr,www.elle.com, www.glamourmagazine.co.uk, www.glamour.com BOF: www.businessoffashion.com |
| 6 | Digitalization of fashion communication – Influencer Marketing | Tony Yeshin, Advertising, Thomson Learning, 2006. Michael R. Solomon, Nancy J. Rabolt, Consumer Behavior, Prentice Hall, 2004. David A. Aaker, Damien McLoughlin, Strategic Market Management: European Edition, John Wiley&Sons Ltd, 2007. David Ogilvy, Ogilvy On Advertising, Prion, republished, 2007. Kerry Taylor, Vintage Fashion&Couture from Poiret to McQueen, Mitchell Beazley, 2013. Fashion Magazines; Vogue, Glamour, Instyle, Elle (Turkish&Global Editions) Digital Editions of Fashion Magazines; www.vogue.com.tr,www.vogue.com, www.elle.com.tr,www.elle.com, www.glamourmagazine.co.uk, www.glamour.com BOF: www.businessoffashion.com |
| 7 | Midterm Project Presentations | Presentations |
| 8 | Fashion and the Entertainment Industry & The Effect of Celebrities in Fashion Advertisements: ‘’The use of celebrity endorsement as an advertising technique’’ | Tony Yeshin, Advertising, Thomson Learning, 2006. Michael R. Solomon, Nancy J. Rabolt, Consumer Behavior, Prentice Hall, 2004. David A. Aaker, Damien McLoughlin, Strategic Market Management: European Edition, John Wiley&Sons Ltd, 2007. David Ogilvy, Ogilvy On Advertising, Prion, republished, 2007. Kerry Taylor, Vintage Fashion&Couture from Poiret to McQueen, Mitchell Beazley, 2013. Fashion Magazines; Vogue, Glamour, Instyle, Elle (Turkish&Global Editions) Digital Editions of Fashion Magazines; www.vogue.com.tr,www.vogue.com, www.elle.com.tr,www.elle.com, www.glamourmagazine.co.uk, www.glamour.com BOF: www.businessoffashion.com |
| 9 | International Fashion Marketing Communications & Marketing Fashions Globally | Presentations |
| 10 | Creative Fashion Projects / Fashion Communication and PR | Tony Yeshin, Advertising, Thomson Learning, 2006. Michael R. Solomon, Nancy J. Rabolt, Consumer Behavior, Prentice Hall, 2004. David A. Aaker, Damien McLoughlin, Strategic Market Management: European Edition, John Wiley&Sons Ltd, 2007. David Ogilvy, Ogilvy On Advertising, Prion, republished, 2007. Kerry Taylor, Vintage Fashion&Couture from Poiret to McQueen, Mitchell Beazley, 2013. Fashion Magazines; Vogue, Glamour, Instyle, Elle (Turkish&Global Editions) Digital Editions of Fashion Magazines; www.vogue.com.tr,www.vogue.com, www.elle.com.tr,www.elle.com, www.glamourmagazine.co.uk, www.glamour.com BOF: www.businessoffashion.com |
| 11 | Fashion Trends & Fashion Forecasting | Tony Yeshin, Advertising, Thomson Learning, 2006. Michael R. Solomon, Nancy J. Rabolt, Consumer Behavior, Prentice Hall, 2004. David A. Aaker, Damien McLoughlin, Strategic Market Management: European Edition, John Wiley&Sons Ltd, 2007. David Ogilvy, Ogilvy On Advertising, Prion, republished, 2007. Kerry Taylor, Vintage Fashion&Couture from Poiret to McQueen, Mitchell Beazley, 2013. Fashion Magazines; Vogue, Glamour, Instyle, Elle (Turkish&Global Editions) Digital Editions of Fashion Magazines; www.vogue.com.tr,www.vogue.com, www.elle.com.tr,www.elle.com, www.glamourmagazine.co.uk, www.glamour.com BOF: www.businessoffashion.com |
| 12 | Experiential Marketing and Fashion | Tony Yeshin, Advertising, Thomson Learning, 2006. Michael R. Solomon, Nancy J. Rabolt, Consumer Behavior, Prentice Hall, 2004. David A. Aaker, Damien McLoughlin, Strategic Market Management: European Edition, John Wiley&Sons Ltd, 2007. David Ogilvy, Ogilvy On Advertising, Prion, republished, 2007. Kerry Taylor, Vintage Fashion&Couture from Poiret to McQueen, Mitchell Beazley, 2013. Fashion Magazines; Vogue, Glamour, Instyle, Elle (Turkish&Global Editions) Digital Editions of Fashion Magazines; www.vogue.com.tr,www.vogue.com, www.elle.com.tr,www.elle.com, www.glamourmagazine.co.uk, www.glamour.com BOF: www.businessoffashion.com |
| 13 | Communication styles of Fashion Designers | Digital Editions of Fashion Magazines; www.vogue.com.tr,www.vogue.com, www.elle.com.tr,www.elle.com, www.glamourmagazine.co.uk, www.glamour.com BOF: www.businessoffashion.comt Planning, Discussions and working on final project |
| 14 | Final Project Presentations / Review of the semester | Presentations/ Review of the Semester |
| 15 | Review of the semester | |
| 16 | Review of the Semester |
| Course Notes/Textbooks | Course readings and documents are provided to students by the instructor of the course |
| Suggested Readings/Materials | Tony Yeshin, Advertising, Thomson Learning, 2006. Michael R. Solomon, Nancy J. Rabolt, Consumer Behavior, Prentice Hall, 2004. David A. Aaker, Damien McLoughlin, Strategic Market Management: European Edition, John Wiley&Sons Ltd, 2007. David Ogilvy, Ogilvy On Advertising, Prion, republished, 2007. Kerry Taylor, Vintage Fashion&Couture from Poiret to McQueen, Mitchell Beazley, 2013. Fashion Magazines; Vogue, Glamour, Instyle, Elle (Turkish&Global Editions), BOF: www.businessoffashion.com |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 3 | 15 |
| Presentation / Jury | ||
| Project | 1 | 40 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 35 |
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 6 | 100 |
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 2 | 32 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | 2 | |
| Study Hours Out of Class | 14 | 2 | |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 3 | 1 | |
| Presentation / Jury | |||
| Project | 1 | 15 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 10 | ||
| Final Exams | |||
| Total | 110 |
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to independently develop and design a collection. | X | ||||
| 2 | To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products. | X | ||||
| 3 | To have a research oriented awareness of design, and being able to do design research individually. | X | ||||
| 4 | To be able to use a foreign language at a good and advanced level. | X | ||||
| 5 | To develop entrepreneurship- and managerial skills for a future professional practice. | X | ||||
| 6 | To be able to follow, observe and analyze the news issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice. | X | ||||
| 7 | To have an ability to use digital information and communication technologies at a level that is adequate to the discipline of fashion design. | X | ||||
| 8 | To recognize, analyze and integrate within their practice the particular local and regional needs and developments of their profession. | X | ||||
| 9 | To develop an ongoing analytical and professional approach to academic and design research. | X | ||||
| 10 | To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest. | X | ||||
| 11 | To be able to understand, interpret and apply theoretical knowledge in fashion design. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest